Pay-Per-Click Marketing What is pay per click marketing (ppc)?

Pay per click marketing is a type of advertising in which you’re only charged if someone clicks on your ad. There is an immense power in PPC marketing, because when combined with search tactics, you’re able to show your business to someone looking for you and pay only when they’re interested enough to click on your ad. Otherwise, if someone comes across the ad who isn’t interested – and therefore doesn’t click – your budget remains unaffected.

Common PPC options include:

Google Ads (AdWords)
Facebook & Instagram
Bing Ads
Programmatic Ads to Target Interests
Geo-frame Competitors
IP-target Lost Customers

How can pay per click marketing help my tire business?

Pay per click is an immediate way to get in front of new customers and to revisit lapsed customers to get a second chance. By allocating resources to this marketing tactic, you can see a quicker return than on something like SEO that typically takes longer to show results.

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Pay-Per-Click Marketing What is pay per click marketing (ppc)?

Common PPC options include:

How can pay per click marketing help my tire business?

“Colony Tire has experienced a long and positive relationship with Tread.

— Ashley Aydlett, Colony Tire

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