Tread Partners

Gain Traction Podcast

Sponsored by Tread Partners

Listen in to top automotive entrepreneurs and experts who share their stories about their journey in the business. Find our latest episode on your favorite platform to Listen & Subscribe.

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New Episode Spotlight

dick erickson

Profit Sharing Increases Caring With Dick Erickson, Founder of Sun Tire and Author of How the Rubber Meets the Road. Featuring Dick Erickson with Sun Tire

In this episode of Gain Traction, Dick joins Mike Edge for a captivating conversation about what he learned from attending a Les Schwab training program for 19 consecutive years and how his Sun Tire stores benefitted after he implemented profit sharing among all employees. Dick speaks on the topic of profit sharing and how it revolutionized the culture at Sun Tire. Tune in to hear how profit sharing could potentially change your business!

Newest Episode

Episode Library


, tread partners
Episode: 51

How and When To Sell Your Auto Shop With Michael McGregor listen now

, tread partners
Episode: 50

Never Stop Evolving With Dwayne Myers, Co-Owner and Managing Partner of Dynamic Automotive listen now

, tread partners
Episode: 49

Providing Great Customer Experiences Regardless of Circumstances With Sally Thomas, Co-Owner of J.P. Thomas & Company listen now

, tread partners
Episode: 48

Generating Loyalty and Avoiding Complacency With Steven Stamey, Operations Manager at Maxi Auto Service Centers listen now

, tread partners
Episode: 47

Finding the Right Customers for Your Shop With Neal Maier, Co-Founder of Tread Partners listen now

, tread partners
Episode: 46

Finding the Best Tires at the Best Price With Tim Shaffer, CEO and Co-Founder of Search Tires listen now

, tread partners
Episode: 45

Providing Great Car Care in Tough Economic Times With Brian Sump, Owner and President of Urban Autocare listen now

, tread partners
Episode: 44

Thriving in Difficult Times With Doug Miller, President of St. Lucie Battery & Tire listen now

neal maier, mike edge
Episode: 42

Get Your Old Customers Back with Neal Maier, Co-Founder at Tread Partners listen now

attracting customers through interactive videos
Episode: 41

The Incredible Value of Telling Your Shop’s Story with Patrick Egan, Founder and CEO of Spark Interactive listen now

clare hetherington
Episode: 40

Maximizing Customer Retention with Clare Hetherington of DriveRightData listen now

, tread partners
Episode: 39

Communicating With Customers About Car Repair listen now

, tread partners
Episode: 38

Growing and Sustaining a Family Business listen now

, tread partners
Episode: 37

Introducing Floww Digital listen now

, tread partners
Episode: 36

Updating Your Tire Data Solutions listen now

, tread partners
Episode: 35

Building Outstanding Business Relationships listen now

, tread partners
Episode: 34

Cultivating a Culture of Growth  listen now

, tread partners
Episode: 33

The Advantages of Automated Software listen now

neal maier, mike edge
Episode: 32

[Year in Review] Connecting Pioneers Across the Automotive Industry  listen now

starting an agency and finding your niche with neal maier and david christopher of tread partners
Episode: 31

Picking the Right Location for Your Shop listen now

how action gator tire increased leads by over 276.45%
Episode: 30

How To Smoothen Your Acquisition Process listen now

turning missed maintenance into sales opportunities
Episode: 29

Turning Missed Maintenance Into Sales Opportunities listen now

inspiring success by sharing stories
Episode: 28

Inspiring Success by Sharing Stories listen now

, tread partners
Episode: 27

Top-Notch Training for Hybrid and EV listen now

, tread partners
Episode: 26

From A Mall Basement to Multi-Location Tire Business listen now

continuing education for tire employees
Episode: 25

Continuing Education for Tire Employees listen now

building a unified team culture
Episode: 24

Building a Unified Team Culture listen now

attracting customers through interactive videos
Episode: 23

Attracting Customers Through Interactive Videos listen now

​​establishing credibility through social media
Episode: 22

​​Establishing Credibility Through Social Media listen now

building up the automotive community with tricia sauls of asta
Episode: 21

Building Up the Automotive Community with Tricia Sauls of ASTA listen now

stop merely getting sales and start building customers
Episode: 20

Stop Merely Getting Sales and Start Building Customers listen now

building better together with michael chung of auto care association
Episode: 19

Building Better Together with Michael Chung of Auto Care Association listen now

creating a work happy, values-based culture with marc pons of chapel hill tire
Episode: 18

Creating a Work Happy, Values-Based Culture with Marc Pons of Chapel Hill Tire listen now

creating an inclusive automotive business with jody devere of askpatty.com
Episode: 17

Creating an Inclusive Automotive Business with Jody DeVere of AskPatty.com listen now

offering affordability and impeccable service with jared kugel of tire agent
Episode: 17

Offering Affordability and Impeccable Service with Jared Kugel of Tire Agent listen now

acquisition for exponential growth with jeffry gardner of sun auto
Episode: 16

Acquisition for Exponential Growth with Jeffry Gardner of Sun Auto listen now

expanding your automotive chain with jenn mello of tire outlet
Episode: 15

Expanding Your Automotive Chain with Jenn Mello of Tire Outlet listen now

what is the transformers institute? meet their vp, fernando miranda
Episode: 14

What is the Transformers Institute? Meet Their VP, Fernando Miranda listen now

preparing for an exit with dennis mccarron
Episode: 13

Preparing for an Exit with Dennis McCarron listen now

building a thriving startup with george fandos
Episode: 12

Building a Thriving Startup with George Fandos listen now

hiring and retaining quality employees with mike allen
Episode: 11

Hiring and Retaining Quality Employees with Mike Allen listen now

jeff tucker, triple t tire
Episode: 10

Changing the Money Conversation with Jeff Tucker listen now

how to take strategic business risks with jarid lundeen
Episode: 9

How to Take Strategic Business Risks with Jarid Lundeen listen now

the recipe for a successful website in the tire industry with matt peters of tireweb marketing
Episode: 8

The Recipe for a Successful Website in the Tire Industry with Matt Peters of Tireweb Marketing listen now

developing trust in the automotive industry with tommy gaynor of gaynor’s automotive
Episode: 7

Developing Trust in the Automotive Industry with Tommy Gaynor of Gaynor’s Automotive listen now

customer satisfaction, franchising, and marketing in the auto care industry with andy fiffick of rad air
Episode: 6

Customer Satisfaction, Franchising, and Marketing in the Auto Care Industry with Andy Fiffick of Rad Air listen now

franchising in the auto care industry with bill snow of rad air
Episode: 5

Franchising in the Auto Care Industry with Bill Snow of Rad Air listen now

achieving successful sales strategies with dan molloy of molloy sales development group
Episode: 4

Achieving Successful Sales Strategies with Dan Molloy of Molloy Sales Development Group listen now

who is the real competition to tire dealers and auto shop owners?
Episode: 3

Who is the Real Competition to Tire Dealers and Auto Shop Owners? listen now

starting an agency and finding your niche with neal maier and david christopher of tread partners
Episode: 2

Starting an Agency and Finding Your Niche with Neal Maier and David Christopher of Tread Partners listen now

starting an agency and finding your niche with neal maier and david christopher of tread partners
Episode: 1

How Action Gator Tire Increased Leads by Over 276.45% listen now

Ready to talk shop and grow your business?

Talk with our team to see how Tread Partners can get your business back on track with a free introductory call.

What can you expect?

  • A Consultative Approach
  • A Partner You Can Talk Shop With
  • Complete Marketing Solutions & Know-How