David Christopher started his professional career working in the auto body repair industry. It was during his work at his father’s collision shop that David started to fall in love with cars. It became clear to David that at some point, he too would continue to work in the automotive industry.
In 2005, David partnered with his brother to purchase Ray’s Collision – their father’s business. For some time, David handled the finances, administrative work, and marketing for the 10-bay collision shop. By 2010, David began to grow tired of the marketing companies he was dealing with and knew there had to be more to it than just selling banks of keywords and empty promises. That same year, he went on to found a marketing firm that focused on changing the way business owners were being treated by vowing never to sell companies “marketing packages” that didn’t fit their goals, helping hundreds of companies stop wasting money on channels that had little to no ROI along the way.
Over the last 11 years, David and his team have worked with hundreds of companies to create comprehensive plans that deliver measurable results. He continues to be a silent partner of Ray’s Collision alongside his brother, which is proudly in its 37th year of operation, all while using his unique blend of experience to help successfully lead Tread Partners.