How ReTread Generated a 1900% Return on Ad Spend
A Tread Partners multi-location client asked for
assistance in re-engaging their lost customer base
for 2022. Our Client had just wrapped up a
record-setting 2021 and was searching for
marketing campaigns to help ensure 2022 will
exceed last year’s revenue.
Re-engagement campaigns typically target those with average or above-average performance.
The value of targeting lost customers is obvious – enticing old customers who have a proven track record of profitability has a tremendous payoff.
After just 90 days from initial contact with our Client’s lost customers, we showed a 1,916% return on investment. From the initial group Of 2,531 missing customers, we reached 85% via targeted digital ads, emails, and direct mail.
The 90-day campaign, generated 321 returning customers who accounted for revenue of $209,300. An investment of $10,900 over 90 days ultimately generated a ROAS (return on ad spend) of 19.16. Based on the long-term impact of our ReTread campaign, we anticipate the return to continue to grow in the coming months.
|Location||Offer||Returning Customers||Revenue||Campaign Investment|
|Location 1||Offer A||60||$72,649|
|Location 1||Offer B||21||$14,774|
|Location 1 Subtotal||81||$87,423||$6,555.80|
|Location 2||Offer A||119||$84,880|
|Location 2||Offer B||121||$36,997|
|Location 2 Subtotal||240||$121,877||$4,370.54|
See what we can do for you.
“Well, their customer service is great, and our conversion rates are almost four times higher without any increase in cost. I think that speaks for itself.”
Talk with our team to see how Tread Partners can get your business back on track with a free introductory call.