$209,300 Increase
Revenue Generated from Lost Customers
321 Increase
Customers Re-engaged in Just 90 Days
1916% Increase
Return on Ad Spend
The Challenge
A Tread Partners multi-location client asked for
assistance in re-engaging their lost customer base
for 2022. Our Client had just wrapped up a
record-setting 2021 and was searching for
marketing campaigns to help ensure 2022 will
exceed last year’s revenue.
Problems:
Re-engagement, or lost customer campaigns, target your ideal customers who haven’t been into a store over a defined time.
Re-engagement campaigns typically target those with average or above-average performance.
The value of targeting lost customers is obvious – enticing old customers who have a proven track record of profitability has a tremendous payoff.
After just 90 days from initial contact with our Client’s lost customers, we showed a 1,916% return on investment. From the initial group Of 2,531 missing customers, we reached 85% via targeted digital ads, emails, and direct mail.
The 90-day campaign, generated 321 returning customers who accounted for revenue of $209,300. An investment of $10,900 over 90 days ultimately generated a ROAS (return on ad spend) of 19.16. Based on the long-term impact of our ReTread campaign, we anticipate the return to continue to grow in the coming months.
| Location | Offer | Returning Customers | Revenue | Campaign Investment |
|---|---|---|---|---|
| Location 1 | Offer A | 60 | $72,649 | |
| Location 1 | Offer B | 21 | $14,774 | |
| Location 1 Subtotal | 81 | $87,423 | $6,555.80 | |
| Location 2 | Offer A | 119 | $84,880 | |
| Location 2 | Offer B | 121 | $36,997 | |
| Location 2 Subtotal | 240 | $121,877 | $4,370.54 | |
| TOTAL | 321 | $209,300 | $10,926.34 |
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