How to Increase Car Count and Revenue in 60 Days
Client Overview
Business Model:
The operator owns and manages a four-location automotive franchise group operating in Michigan. Like many independent multi-store operators, the business relied on paid search advertising to drive new customers into the shop.
Challenge
They had been investing in paid search marketing but felt the results were unclear and the return on ad spend was questionable. Despite ongoing advertising spend, the group lacked visibility into key performance metrics and could not clearly measure return on investment.
Most importantly, car counts across stores were declining, raising growing concern about the effectiveness of the marketing strategy.
Late last year, the operator decided to deactivate all previous paid search campaigns. In early January of 2026, all four locations onboarded with Tread Partners.