In our industry, “good enough” doesn’t cut it. You’ve got competitors on every corner and car count to chase every day. That’s where Tread’s DRIVE Framework comes in. Built exclusively for tire dealers and auto repair shops, it’s a proven, practical system designed to increase calls, drive appointments, and keep customers coming back.
Before you can win customers, they need to know you exist. The Discover phase focuses on awareness, getting your brand in front of as many drivers as possible. From attention-grabbing billboards to OTT, CTV, radio, and digital placements, we ensure your shop gets seen and remembered. PR, sponsorships, and events add local trust and visibility.
“I recognize Neal’s Tire & Auto.”
Once drivers know your name, it’s time to make sure they remember it. In the Reach phase, we zero in on targeted digital tactics: SEO, PPC, a fast, mobile-friendly website, content that educates and engages, and precision tactics like geofencing and local listings. We even help you host customer workshops and run seasonal promotions to stay top-of-mind in your market.
“When I think of tires & auto repair, I think of Neal’s Tire & Auto.”
This is where we turn interest into booked appointments. The Invest phase improves the entire customer experience online and in-store. Think conversion rate optimization, appointment scheduling, retargeting, online tire shopping, and landing pages that convert. Need SMS follow-ups or sharper phone training? We’ve got you covered.
“I choose Neal’s Tire & Auto for my car’s needs.”
Marketing doesn’t stop when the customer walks in. Value is about building loyalty by delivering excellent service and ongoing support. In-store events, educational content, remarketing, service reminders, and referral programs all build long-term trust. We also help manage your online reviews and run email campaigns that bring customers back.
“Neal’s Tire & Auto Repair always goes above and beyond.”
Satisfied customers are your best salespeople. The Engage phase focuses on retention and advocacy—lost customer campaigns, loyalty offers, personal follow-ups, direct mail, and email that keep your shop front and center. It’s about turning one-time visits into repeat business and turning repeat customers into raving fans.
“I’m not just a customer at Neal’s Tire & Auto.”
The DRIVE Framework maps out every customer interaction, from first impressions to lifelong loyalty. Here’s how each stage aligns with your customers’ real-world journey.
DRIVE isn’t just a strategy. It’s a system for ongoing growth. And we don’t leave success up to chance. We use our quarterly MAP process to keep your marketing sharp, your shop competitive, and your goals within reach.
You can’t improve what you don’t track. In the Measure phase, we dig into your numbers from web traffic and call volume to customer feedback and market trends. We highlight what’s working, flag what’s not, and uncover opportunities that others miss. This is how we build strategies grounded in real data, not guesswork.
Once we have a clear picture, we adjust. In the Adapt phase, we fine-tune your marketing to reflect what the data tells us. Maybe it’s updating ad creative, refining your SEO game, or testing a new campaign. Focus on whatever it takes to stay ahead of the curve and aligned with your business goals.
Here’s where plans turn into progress. Propel is about taking action. We roll out updates, launch campaigns, and optimize every channel to keep momentum strong. It’s execution with intention, all driven by the insights we’ve gained and the strategy we’ve refined.
Combining the DRIVE framework with our MAP process creates a one-two punch that keeps your marketing moving forward. Together, they ensure your shop stays responsive, efficient, and built for long-term success.
Integrating the DRIVE framework with the MAP cycle creates a powerful synergy, ensuring your marketing and customer engagement strategies are well-planned and optimized for peak performance. This dynamic duo keeps your business agile, responsive, and on a clear path to sustained growth and success.
It’s time to put your marketing to work. The DRIVE Framework is built to bring in more calls, more appointments, and more loyal customers. Let’s talk about how Tread can help you grow with confidence and keep your bays full while we’re at it.
