‘Ask and act’ AI search changing how consumers find your shop
My mother is using ChatGPT.
Friends, that’s the sign of a real technical revolution. Consumers are allowing AI chatbots into their daily lives at an alarming clip.
I use “alarming” because the adoption of ChatGPT, Meta AI, Google Gemini and Microsoft Copilot is happening at such a rate that it could catch our industry by surprise.
To put all this into perspective, Google Ads (originally known as AdWords) was launched in 2000. It took another five to six years before the platform localized.
In other words, the ads could be targeted at a local level, creating a viable marketing channel for brick-and-mortar tire dealers. That mid-2000s shift also marks the tenure of many digital marketing agencies, just like mine.
ChatGPT has undergone a similar transformation, becoming highly viable for local search in less than half the time. And now, the shift from the Yellow Pages to Google seems like an eternity compared to the sprint from Google to ChatGPT.
This shift is subtle, but the trendline is unmistakable. Local businesses that have become dependent on Google search are about to experience an earthquake.
Read the entire article here: https://www.tirebusiness.com/opinion/guest/tb-maier-ai-search-tire-shop/
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