Tread Partners
 
, Your Roadmap to Success

Your Roadmap to Success

After helping more than 500 tire dealers and auto repair shops grow their business, we’ve found those who make a plan are the most successful. Think about it like this: Before getting in a car to go somewhere, you need to know where you’re going. Growing your business is no different. Our team will take the time to understand your shops and your local markets before making recommendations on where to begin.

We also recognize you know your business better than anyone else, which is why we start with an in-depth onboarding session. During this meeting, we discuss the intricacies of your business to identify your brand’s strengths and weaknesses. We’ll also define your growth goals by learning what is working and what needs help.

 
02 —— Services

Tread Makes Marketing Simple

By asking these three questions:

Who? Who is your target market?


What? What do you say?


How? How do you reach them?


 

The Who Who is your target market?

Like it or not, your target market isn’t anyone driving a car. Understanding your target market on a store-by-store basis is critical to the marketing decision-making process. Not only does your target marketing have to find your brand appealing, but they also need to see how your brand meets their needs.

Through detailed demographic and psychographic research, our team will help to identify your perfect customer. Understanding your target market is the first step in building an effective marketing plan.

Do we advertise in the local newspapers? Would a Saturday car care clinic be beneficial? Should we extend our mechanical warranty or offer a unique guarantee? Knowing your customers makes tough decisions easy.

The What What do you say?

Once you’ve identified your ideal customer, what do you say to them? The messaging you use goes hand in hand with what differentiates your brand from your competitors. By compiling our competitor analysis and market research with our knowledge of your business’s strengths and opportunities, we will help identify what makes your brand unique and help you put that into words.

We will make recommendations on how to craft your messaging better based on what is proven to attract your business’s right kind of audience through this process. The key is to quickly and briefly tell your audience why your brand is the right choice.

The How How do you reach them?

Once we know who your target market is and what we should say to them leaves us with the third step – how do we reach them?

Learning who your ideal customers are and where they are most concentrated guides us in reaching them. Analyzing the unique qualities of your markets and applying our track record of working with multi-location shops across the country, we can make highly informed recommendations on how you should allocate your marketing budget.

Our experience allows us to assess the whole picture: return-on-investment, time to deliver results, budgets and constraints, market forces, and competition. From where you should begin to what channels you should be testing, we’ll outline it all.

 

 

Directions For Success

By answering these three critical questions, Tread will develop a custom marketing plan for you to implement however you choose. Your shops are unique, which is why we never take the one-size-fits-all approach when crafting strategy. Marketing plans are no different, developed specifically for your brand, strengths, and markets.

 
Select Clients

What our clients think

action gator tire

“Tread Partners pulled it all together for me.

Tread’s help is invaluable for opening new locations!”

— Freddy Christensen, Action Gator Tire

colony tire & service
ulmer's auto care
ulmer's auto care
bobby henard tire service
carfix
atlantic tire distributors